Home » TrustBIX Signs Letter of Intent with Alberta Food Security Inc to Enhance Agricultural Sustainability Through Innovative Technology

TrustBIX Signs Letter of Intent with Alberta Food Security Inc to Enhance Agricultural Sustainability Through Innovative Technology

by Agritech Digest
3 minutes read
letter-of-intent TrustBIX AFS

This acquisition allows TrustBIX to utilise AgriPlay technology, and expand its agricultural sustainability practices with complete traceability from Gate to Plate®

  • TrustBIX Inc., a Canadian company specialising in agri-food traceability and value solutions, has signed a non-binding Letter of Intent with Alberta Food Security Inc. (AFSI) on August 13th, 2023.
  • AFSI, representing AgriPlay Ventures, holds the exclusive license for AgriPlay’s innovative Controlled Environment Agriculture (CEA) vertical indoor farming technology in Alberta, with the potential to expand to other territories.
  • This collaboration allows TrustBIX to utilise AgriPlay’s technology to enhance agricultural sustainability and traceability, contributing to food security and transparency.

TrustBIX Inc., a Canada-based company which provides agri-food traceability and chain of custody value solutions, has announced the signing of a non-binding Letter of Intent, with Alberta Food Security Inc. (AFSI), on August 13th, 2023.

AFSI is the Alberta territory manager for AgriPlay Ventures, holding the exclusive Alberta territory licence, along with the option to acquire additional North American and international territories from AgriPlay, an innovative Controlled Environment Agriculture (CEA) vertical indoor farming company. 

TrustBIX delivers independent validation of provenance and sustainable practices within multiple businesses. BIX Location Services offer solutions to supply chains that bring situational awareness to high-value assets. This acquisition allows TrustBIX to utilise AgriPlay technology, and expand its agricultural sustainability practices with complete traceability from Gate to Plate®.

(Read also: Trace Genomics & CHS Inc. Forge Arrangement for Sustainable Agricultural Solutions)

Hubert Lau, CEO of TrustBIX, stated, “The deep-rooted commitment of AFS to enhance food security and sustainability, aligns with our mission to transform the agri-food industry. The combination of our technological prowess and AgriPlay’s innovative CEA solution holds tremendous potential to revolutionise, initially in Alberta, the agricultural landscape, fostering transparency, efficiency, and resilience.”

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Adam Morand, President of AFS, stated, “Collaborating with a company that shares our vision and values is a remarkable opportunity. Together, we can leverage technology to address some of the most pressing challenges in agriculture, ensuring a secure and sustainable food supply for Albertans.”

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Agritech Digest seeks to provide the latest agricultural news, technology, innovations, and insights to promote awareness of agritech startups. It is dedicated to empowering Agritech startups, investors, policymakers, farmers, and agri-enthusiasts by offering knowledge and resources, helping them succeed in the evolving world of agritech and entrepreneurship in agriculture. Agritech Digest aims to showcase the vast potential of the agricultural technology industry by attracting investors and young talent through highlighting technology and innovations in the agritech industry.


Agritech Digest seeks to provide the latest agricultural news, technology, innovations, and insights to promote awareness of agritech startups. Agritech Digest aims to showcase the vast potential of the agricultural technology industry by attracting investors and young talent through highlighting technology and innovations in the agritech industry.

Agritech Digest seeks to provide the latest agricultural news, technology, innovations, and insights to promote awareness of agritech startups. Agritech Digest aims to showcase the vast potential of the agricultural technology industry by attracting investors and young talent through highlighting technology and innovations in the agritech industry.

Agritech Digest is your gateway to a fascinating world where agriculture meets technology.

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