Home » Safaricom Ethiopia partners with JICA, Lersha, and Hibret Bank to transform Agriculture

Safaricom Ethiopia partners with JICA, Lersha, and Hibret Bank to transform Agriculture

by Beuuy Sanga
2 minutes read
  • Japan International Cooperation Agency (JICA), Lersha, and Hibret Bank to introduce innovative solutions
  • This partnership is empowering local farmers
  • This initiative not only addresses the financial barriers faced by farmers but also enhances productivity
  • The partnership also highlights the critical role of public-private collaboration

 Japan International Cooperation Agency (JICA), Lersha, and Hibret Bank to introduce innovative solutions for farmers in South Sidama.

Through the Wheat Value Chain Financing Pilot Project, this partnership is empowering local farmers by providing access to much-needed financial resources via Safaricom’s M-PESA mobile money platform.

The pilot project, currently benefiting 224 farmers in Teticha Woreda, has already demonstrated significant potential. By leveraging digital technology, farmers receive loans directly to their mobile wallets, ensuring a seamless, secure, and transparent process.

This initiative not only addresses the financial barriers faced by farmers but also enhances productivity and improves livelihoods, setting the stage for broader economic growth and financial inclusion.

broader vision is even more ambitious. The initiative aims to expand its reach to 10,000 farmers, creating a scalable model that could redefine agricultural financing in Ethiopia.

By integrating digital lending with agricultural support systems, the project ensures that farmers have the tools and resources necessary to maximize yield, reduce risks, and enhance sustainability.

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This initiative aligns with Ethiopia’s Digital Strategy 2025, which emphasizes leveraging technology to drive development across key sectors, including agriculture.

The partnership also highlights the critical role of public-private collaboration in addressing systemic challenges and unlocking the potential of Ethiopia’s vast agricultural landscape.

Moreover, the initiative has broader implications for the financial sector. By introducing innovative financial products tailored to the needs of smallholder farmers, it is setting the stage for a more inclusive financial ecosystem.

This approach not only empowers farmers but also strengthens the overall economic fabric of the region.

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Agritech Digest seeks to provide the latest agricultural news, technology, innovations, and insights to promote awareness of agritech startups. Agritech Digest aims to showcase the vast potential of the agricultural technology industry by attracting investors and young talent through highlighting technology and innovations in the agritech industry.

Agritech Digest seeks to provide the latest agricultural news, technology, innovations, and insights to promote awareness of agritech startups. Agritech Digest aims to showcase the vast potential of the agricultural technology industry by attracting investors and young talent through highlighting technology and innovations in the agritech industry.

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