- Mars, Inc. has launched an initiative aimed at supporting the transition to regenerative agriculture practices within its North American pet food supply chain, focusing on sustainability and environmental stewardship.
- The initiative involves working closely with farmers to implement regenerative practices like crop rotation, cover cropping, and reduced tillage to improve soil health, biodiversity, and water conservation.
- Mars is partnering with agricultural experts and NGOs to provide farmers with technical guidance and financial incentives to adopt sustainable farming methods.
- This effort is part of Mars’ broader commitment to reducing greenhouse gas emissions and achieving net zero by 2050, ensuring a resilient and sustainable supply chain for its pet food products.
Mars, Incorporated has announced a new initiative to support the transition to regenerative agriculture across its North American pet food supply chain. The global food and pet care giant is collaborating with farmers and suppliers to promote sustainable farming practices aimed at enhancing soil health, biodiversity, and water conservation.
This partnership aligns with Mars’ broader sustainability goals, which include reducing greenhouse gas emissions and promoting responsible sourcing throughout its global operations. By focusing on regenerative agriculture, Mars seeks to improve the long-term resilience of its supply chain, ensuring it can meet the growing demand for its pet food products while minimizing its environmental impact.
The initiative will encourage regenerative practices among farmers who supply key ingredients, such as grains, vegetables, and animal proteins, for Mars’ pet food brands. These practices include crop rotation, cover cropping, reduced tillage, and integrating livestock into farming systems.
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Such methods are designed to improve soil structure and fertility, increase water retention, and enhance biodiversity, all while reducing the need for synthetic inputs like fertilizers and pesticides.
Mars is working with a range of partners, including agricultural experts and non-governmental organizations, to provide farmers with the technical support and financial incentives needed to adopt regenerative practices.
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The company is also investing in research to better understand the benefits of regenerative agriculture and how it can be scaled up across its supply chain.
According to the Mars Petcare President, the shift toward regenerative agriculture is a critical step in creating a more sustainable and resilient food system. “We recognize that agriculture is a significant contributor to climate change, but it is also part of the solution. By supporting regenerative farming, we can help create a future where both people and the planet thrive.”
This initiative is part of Mars’ larger commitment to achieving net-zero emissions by 2050 and ensuring that its supply chain is both sustainable and resilient for the future.
