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Integrating African SMEs into the Global Agritech Market

by Victor Adeyemi
11 minutes read

Smallholder farmers are the stewards of over 80 percent of the world’s farms. However, they are not alone in their efforts. Behind them are the key enablers who bring innovation and growth to the agricultural sector in Africa. These are the small and medium-sized enterprises (SMEs) – agribusinesses that not only support farming operations but also enhance the entire value chain. 

Thus, their role must extend beyond local markets to the global stage. More importantly, agritech solutions offer a pathway for these SMEs to unlock growth and create sustainable agri-food systems while simultaneously meeting the rising global food demand. 

The Role and Impact of African Agri-SMEs 

At the heart of Africa’s agricultural transformation lie its small and medium-sized enterprises (SMEs). They serve as the backbone of food production and distribution. These small and medium-sized enterprises operate across various stages of the agricultural value chain, from production and processing to distribution and marketing.

Specific contributions of African agri-SMEs  include:

  • Bridging the Gap for Smallholder Farmers: African SMEs provide access to essential resources such as seeds, fertilisers, and farming tools, which smallholder farmers often struggle to acquire.
  • Improving Access to Markets: Many African farmers face challenges in getting their products to market. Agri-SMEs help streamline the process by connecting farmers with local and international buyers.
  • Agri-Processing and Value Addition: Agri-SMEs are heavily involved in value addition, processing raw agricultural products into goods that can fetch higher market prices.
  • Supply Chain Efficiency: These businesses offer support services like transportation, storage, and packaging that reduce losses that occur between farm and market. 
  • Technology Adoption: They are instrumental in bringing new technologies to rural areas, helping farmers increase productivity through mechanisation, digital farming tools, and climate-smart agriculture

Consequently, African agribusiness SMEs are instrumental in addressing food security challenges while supporting economic growth. 

Multidimensional Challenges Facing African Agri-SMEs  

However, despite their significance, agri-SMEs in Africa face numerous challenges that hinder their growth and impact. 

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Key challenges can be streamlined into three points. They are:

  • Financial Constraints
  • Operational Challenges
  • Regulatory Framework

Examples of these three challenges include: 

  • Inadequate access to finance, with an estimated $65 billion financing gap across Sub-Saharan Africa (Global Landscape Forum). 
  • Poor infrastructure, such as transportation and storage facilities.
  • Fluctuating international prices and market volatility.
  • Lack of managerial skills and business acumen among owners and operators. 
  • Difficulty in meeting international quality standards and certifications. 
  • Limited market information and connections to global supply chains.
  • Inconsistent government policies and regulatory environments.
  • Climate change impacts and unpredictable growing conditions. 

The Global AgriTech Market: A Growing Opportunity for African SMEs in Agriculture 

In reality, agritech solutions are not a magic fix for the challenges facing African Agri-SMEs; it’s only a tool—not a silver bullet. So, their introduction won’t eliminate every obstacle overnight. However, for SMEs looking to scale and become more profitable, the global agritech market offers a viable and promising pathway. 

That being said, the global agritech market presents a growing opportunity for African SMEs in agriculture. For instance, digital agriculture solutions present a powerful avenue for driving growth, enhancing efficiency, and ensuring sustainability across the agri-food value chain. 

African agribusinesses have a unique chance to harness these technologies to build more efficient and resilient operations. Potential areas for growth include:

  • Leveraging precision farming tools
  • Adopting blockchain technology for transparent supply chains
  • Using digital platforms for real-time market data access
  • Implementing mobile technologies for improved financing and logistics support.
  • E-commerce platforms for agricultural products
  • Pest and disease surveillance 
  • Weather and climate risk management 
  • Data-driven decision-making tools
  • Extension system tools 
  • Out-grower management support for off-takers. 

The incentives of these agritech solutions for agri-SMEs are highlighted below, though not exhaustive: 

  1. Boost creditworthiness: Enable long-term investment in production and postharvest activities with stronger financial backing.
  2. Expand extension services: Reach more farmers through improved digital outreach and support systems.
  3. Increase visibility: Enable off-takers to better understand farmer needs and offer tailored products and services.
  4. Enhance sustainability: Improved energy and resource use, contributing to greater environmental responsibility. 
  5. Ensure safety and brand integrity: Better traceability and compliance which will reduce counterfeiting and unlock premium markets like organic food.
  6. Incorporate smallholders: Lower field agent costs and increased efficiency make it easier to integrate smallholders into supply chains.
  7. Strengthen market links: Improved connections boost input demand, reduce losses, and lead to higher production and profitability.

Success, however, depends on finding the right fit for each business. Agri-SMEs can seize these opportunities by focusing on scalable solutions that meet their specific needs and constraints. Rather than waiting for infrastructure and systems to catch up, businesses that are proactive in integrating digital tools and agritech innovations stand to gain a significant edge in the international market.

Business Case Studies: Digital Focused Agri-SMEs Across Africa 

These are just a few examples, but they represent a fraction of the many digital-focused agri-SMEs across Africa driving innovation and efficiency in the agricultural sector.

  1. mPedigree (Ghana): Uses mobile and web technologies to secure products against counterfeiting and diversion.
  2. DigFarm (Kenya): Provides 1.3 million farmers with advisory services, market links, inputs, credits, and crop insurance through Safaricom’s infrastructure.
  3. KITOVU (Nigeria): Uses data to eliminate supply-chain inefficiencies, helping farmers increase yields and market access.
  4. E-Granary (East Africa): Delivers crop management, low-cost inputs, post-harvest services, and financial support to over 38,000 farmers in Rwanda and Uganda.

Strategies for Integrating African SMEs into the Global Agritech Market

African SMEs seeking to make their mark in the global agritech sector need a solid game plan. The following approaches can create value and open global avenues for these businesses: 

1.  Access to Finance and Investment

Establishing funding programs specifically for agri-SMEs, including long-term, low-interest loans and venture capital for agritech innovations, is essential. Support from both local and international investors will enable these businesses to scale their operations effectively.

2. Strengthening Market Linkages

Developing platforms that connect African agri-SMEs with international buyers, suppliers, and partners can unlock new market opportunities. Such platforms facilitate global collaboration and expand market reach.

3. Creating Digital Marketplaces 

Establishing digital platforms that connect African SMEs with international buyers and suppliers can transform market access. These platforms provide a space for businesses to showcase their products, access real-time market data, and transact with global partners, thus, increasing their market reach.

4. Adopting Global Agricultural Standards Enhancing compliance with international agricultural standards, such as organic or fair-trade certifications, will position African SMEs to tap into high-value markets. This not only enhances their competitiveness but also ensures their products meet the expectations of global consumers and retailers.

5. Enhancing Supply Chain Transparency Implementing blockchain and other digital traceability solutions allows SMEs to improve the transparency of their supply chains. These systems provide proof of origin and quality, which appeals to international buyers and builds trust in African agricultural products.

6. Policy Advocacy and Supportive Regulation

Governments in Sub-Saharan Africa will have to incentivise these businesses by reducing bureaucratic hurdles, giving tax breaks, and streamlining export processes to ease the path for SMEs entering global agritech markets. Essentially such support creates a favourable environment for international engagement.

Final Thoughts

Above all, the rapid changes in the global agritech scene—from technological breakthroughs to shifting market demands and a growing emphasis on sustainability—are bringing new dynamics to the sector.

A closer examination reveals that while the path for integrating African SMEs into the global agritech market is becoming clearer, the journey won’t be without bumps.  Yet, it offers great opportunities to transform how these businesses operate.

Thus, to secure their place on the global stage, African agri-SMEs must actively engage with the agritech market.

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Agritech Digest seeks to provide the latest agricultural news, technology, innovations, and insights to promote awareness of agritech startups. It is dedicated to empowering Agritech startups, investors, policymakers, farmers, and agri-enthusiasts by offering knowledge and resources, helping them succeed in the evolving world of agritech and entrepreneurship in agriculture. Agritech Digest aims to showcase the vast potential of the agricultural technology industry by attracting investors and young talent through highlighting technology and innovations in the agritech industry.


Agritech Digest seeks to provide the latest agricultural news, technology, innovations, and insights to promote awareness of agritech startups. Agritech Digest aims to showcase the vast potential of the agricultural technology industry by attracting investors and young talent through highlighting technology and innovations in the agritech industry.

Agritech Digest seeks to provide the latest agricultural news, technology, innovations, and insights to promote awareness of agritech startups. Agritech Digest aims to showcase the vast potential of the agricultural technology industry by attracting investors and young talent through highlighting technology and innovations in the agritech industry.

Agritech Digest is your gateway to a fascinating world where agriculture meets technology.

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