- CityBlue Hotels Invests in Sustainable Agritech: CityBlue’s commitment to sustainability through their investment in Farm to Feed.
- Tackling Food Loss in Africa: The core issue Farm to Feed addresses – reducing food waste in Sub-Saharan Africa.
- Boosting Farmer Income & Promoting Circular Economy: Benefits for farmers and the environmental impact of reducing food waste.
- Tech-Enabled Platform & Data-Driven Approach: Farm to Feed’s innovative approach using technology and data collection for a sustainable solution.pen_spark
CityBlue Hotels Invests in Sustainable Agritech Startup Farm to Feed, Africa’s fastest-growing hospitality chain, has taken a significant step towards a more sustainable future by investing in Farm to Feed. This B2B platform tackles the critical issue of food loss in Sub-Saharan Africa by directly sourcing “imperfect” surplus produce from farmers, boosting their income and promoting environmental responsibility.
Combating Food Waste and Empowering Farmers
Across Sub-Saharan Africa, 50% of crops have not reached consumers due to a lack of market access, particularly for produce that does not meet strict cosmetic standards.
Farm to Feed provides a solution by creating a reliable market for these “imperfect” fruits and vegetables. This reduces food waste and injects vital income into the hands of local farmers, strengthening the agricultural sector.
Tech-Driven Solutions for a Sustainable Future
Farm to Feed utilises a tech-enabled platform to bridge the gap between farmers and buyers. On-the-ground aggregators connect with farmers, while a network of refrigerated transportation ensures produce reaches its destination fresh and minimises spoilage.
This innovative approach not only combats food waste but also addresses climate concerns. Rotting food produces methane, a potent greenhouse gas. By preventing food waste, Farm to Feed contributes to a more sustainable future for Africa.
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Beyond Sourcing: Building a Circular Food System
Farm to Feed goes beyond simply buying produce. The company actively collects data on the root causes of food loss within the agricultural sector. This valuable information will be used to develop strategies for improving farming practices, ultimately creating a more efficient and circular food system across Africa.
A Model for Collaboration and Progress
CityBlue Hotels’ investment in Farm to Feed reflects their commitment to environmental, social, and governance (ESG) practices.
It also aligns with the impact investment focus of The Diar Group, CityBlue’s parent company. Jameel Verjee, Founder and CEO of CityBlue Hotels, views this partnership as a model for collaboration, stating, “We hope that other businesses will follow our lead and work with Claire and her team in Africa on the pertinent issues of food security, sustainability and climate impact.”
This strategic partnership between CityBlue Hotels and Farm to Feed is a significant step towards Africa’s more sustainable and food-secure future. By tackling food loss, empowering farmers, and promoting sustainable practices, both organizations are contributing to a more resilient and thriving agricultural sector on the continent.
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