Arya.ag Launches Smart Farm Centres to Boost Farmer Productivity and Resilience

32

• The company has rolled out 25 Smart Farm Centres (SFCs) across India, aiming to bring tech- and data-driven solutions directly to smallholder farmers at the farm-gate.
• These hubs offer services such as IoT-enabled soil diagnostics, hyper-local weather forecasting, drone imaging, climate-linked insurance and farmer training thereby equipping farmers to make better decisions from sowing through to harvest.
• The model is embedded in the broader value-chain of Arya.ag: the SFCs feed into its warehousing, finance and market-linkage infrastructure thereby reducing risk, improving income stability and enhancing resilience for farmer organisations and small farms.
• The initiative emphasises scalability and inclusion: each centre is managed by community-based women leaders and serves two or more Farmer Producer Organisations (FPOs); the company plans to scale up to 250 centres in the next 18-months.

Arya.ag, India’s largest and only profitable grain commerce platform, has taken a major step towards strengthening smallholder livelihoods with the launch of 25 Smart Farm Centres across the country. 

The initiative brings technology and data intelligence directly to the farmgate, marking a new phase in the company’s efforts to build a profitable and sustainable agricultural ecosystem.

For years, Arya.ag has connected millions of farmers to storage, finance, and market opportunities through its extensive agri-commerce network. The new Smart Farm Centres push this support further into the pre-harvest stage, offering tools that simplify decision-making and improve crop productivity. 

Each centre functions as a hub for data-driven farming, designed to tackle local challenges and provide practical, accessible support. Run by community-based women leaders, the centres provide IoT-enabled soil testing, hyper-local weather updates, drone imaging, climate insurance, and hands-on farmer training. These services guide farmers through every stage of cultivation, from sowing and irrigation to harvest planning and access to finance.

The centres have been developed in partnership with technology providers including Neoperk, BharatRohan, FarmBridge, Finhaat and Fyllo, alongside Arya.ag’s Community Value Chain Resource Persons. 

(Read Also: Mercy Corps Ventures Offers $50,000 Equity-Free Funding for AI Startups Driving Financial Inclusion)

This collaborative model highlights the impact of combining advanced technology, data insights and community trust to drive measurable improvements on the ground. Each centre forms part of a wider intelligence network where every data point strengthens farmer resilience, confidence and income stability.

Shenoy Mathew, Chief Sustainability Officer at Arya.ag, said the centres help farmers face long-standing uncertainties around soil, weather, policy and markets. By placing technology directly at the farmgate and training local community members to run the centres, he noted, the initiative puts control back into the hands of farmers.

Co-founder and CEO Prasanna Rao added that collaboration is key to genuine progress in agriculture, and the Smart Farm Centres illustrate what is possible when innovators and local communities work together.

Early results are encouraging. One CVRP, Suman Yadav, described how farmers avoided cyclone-related crop losses through timely advisories, while another farmer, Swapnil Satinge, reported improved yields and grain quality after adopting centre-based recommendations.

The Smart Farm Centres are fully integrated into Arya.ag’s wider ecosystem of storage, finance and markets, creating a transparent value chain from field to buyer. 

Arya.ag plans to establish 100 centres within the next three years, strengthening long-term income stability and risk management for smallholders.

With a network that spans 60 per cent of India’s districts and supports more than 800,000 farmers and 1,600 FPOs, Arya.ag continues to position itself as the country’s most comprehensive agri-support system. The new centres reinforce this role by ensuring that farmers can access the technology, information and partnerships needed for a more resilient and sustainable future.