Agrolinking is an agritech startup that offers agribusiness consulting, data, and insights services, providing the needed support for organisations to invest and operate efficiently in Nigeria’s and Africa’s agricultural landscape.
The company commenced operations in 2020 with a simple purpose to enable market access and bridge gaps between smallholder farmers and business opportunities along the supply chains.
Company Background
Agrolinking was co-founded in 2020 by Joseph Fashola (CEO), Deborah Ogunyemi (Chief Marketing Officer), and Olamide Olutekunbi (Technical Lead). The company embodies its bold vision to “Build the Backbone of Africa’s Agriculture” by empowering agribusinesses with customised consulting, reliable data, and transformative technology.
The name “Agrolinking” reflects its mission: connecting stakeholders across the agricultural ecosystem, from rural farmers to urban consumers, to create agribusinesses that are not just productive but also profitable, impactful, and sustainable.
As Nigeria faces the challenge of diversifying its economy beyond oil amid a rising population and youth unemployment, agriculture has become a strategic focus once more. Agrolinking stands out as a catalyst for this transformation, connecting farmers, investors, markets, and technology to reshape the agricultural value chain for a more resilient future.
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Agrolinking was born out of a vision to create a smarter, more inclusive agricultural ecosystem. The founders recognised the fragmented nature of Nigeria’s agricultural value chain. They aimed to bridge the many gaps that have long hindered productivity, efficiency, and profitability for food producers, particularly smallholder farmers. These include poor market access, low yield due to outdated practices, lack of credits, and limited access to reliable data and modern inputs.
Founders and Leadership
Joseph Fashola, Co-founder and CEO
Joseph Fashola operates in a unique position at the intersection of agriculture, business, technology, financing, and consulting. He, through his experience, noticed how structural gaps, limited capital, market access and knowledge barriers constrained farmers. He decided to build solutions that help agribusinesses grow, scale, and thrive.
He brings to the fore innovation, business analysis, and venture development across Africa’s agri-food systems, which serve as the basis for the operations of Agrolinking. He led the development of AgTrail, Nigeria’s first digital food traceability platform that enhances transparency, financial inclusion, and compliance, unlocking over 40% premium market access and accelerating growth for over 100 agribusinesses.
Under his leadership, he has built and supported agricultural enterprises with direct capital access and helped agribusinesses generate revenue.
He believes farmers are businesses and should be supported as such, hence his undying passion for building the future of food systems where agribusinesses thrive, value flows equitably, and technology drives inclusive growth.
Deborah Ogunyemi, Co-founder and CMO
Deborah Ogunyemi core competencies are in areas of agricultural communications, precision agriculture, project management and agritech. She brings to fore her outstanding academic and research skills into the organisation. She tells brand stories and builds communities for brands.
Her committment to agribusiness and social relevance, continuously drives her passion for sustainable food systems. She develops innovative strategies that scale awareness, user acquisition, engagement and customer retention.
In addition, she builds robust content strategies and leads the marketing efforts of Agrolinking.
Olamide Olutekunbi, Co-Founder
Olamide Olutekunbi is an ambitious entrepreneur and a seasoned Product Manager with a passion for driving technological innovation in Africa.
Olamide is the technical lead at Agrolinking. He developed and implemented a credit scoring algorithm that enhanced farmers’ financial stability and secured crucial financing for their operations. Through educational initiatives, he empowered farmers with best practices in agriculture and effective market access strategies, leading to improved outcomes.
His expertise spans a range of technologies, including CSS, Django, Figma, WordPress, Flutter, JIRA, Angular 8+, and ClickUp. His technical proficiency and strong market research skills enable him to gather valuable insights and drive the development of user-centred solutions that effectively address the needs and pain points of farmers.
Products and Services
Products
Agrolinking is developing technology driven products. AgTrial has been developed while AgSur is still work-in-progress.
- AgTrail:
The flagship product of Agrolinking is AgTrail. AgTrail is Nigeria’s first end-to-end digital food traceability solution, ensuring transparency, quality assurance, and safety across the agricultural supply chain. Powered by block chain, QR code technology, and data analytics. AgTrail enables farmers, processors, distributors, regulators, and consumers to access verified information on product origin, handling, nutritional content, and sustainability practices. By capturing and authenticating every stage, from farm to fork, AgTrail builds consumer trust, reduces foodborne risks, minimises post-harvest losses, and expands premium market access for smallholder farmers. The platform also supports compliance with NAFDAC standards and international regulations, including EU food safety guidelines. In a rapidly evolving global food system, AgTrail is transforming Nigeria’s agriculture by making food systems safer, more transparent, and more competitive while empowering stakeholders and their products with digital identities.
- AgSur:
This product is in the pipeline as the company plans to launch it soon. AgSur is an alternative scoring algorithm that will leverage data to assess the creditworthiness of farmers, processors and other stakeholders along the value chain seeking credits and investments in whatever capacity. It will provide a solution to de-risk investments for funders and ultimately help create a more inclusive financial ecosystem.
Services
Agrolinking operates the under-listed services to offer solutions that are aligned with the specific Agribusiness needs.
- Business Consulting: The company provides customised business consulting and advisory services to help agribusinesses to create and implement strategic plans. The organisation, in addition, provides financial access support for agricultural projects. With developed financial modelling and valuation services, Agrolinking enable agribusinesses to make informed decisions with accurate financial data.
- Data and Technology: Providing data analysis services that help to unlock insights to enhance and inform business decisions that can optimise operations. This is achieved through the integration of technology and digital transformation into agribusinesses.
- Innovation and Development: Agrolinking helps agribusinesses develop and implement innovative solutions through its innovation management services. This helps agribusinesses to innovate to scale their products and operations.
- Capacity Building: Knowledge sharing and impact through human capacity development for agribusinesses to promote best practices is one of our major services that propels us for impact on agribusinesses’ effectiveness and efficiency.
- Market and Value Chain: Agrolinking value chain analysis provides insights and helps to optimise value chain operations for agribusinesses. Furthermore, the organisation conducts market research to inform market entry strategies and expansion opportunities for various agribusinesses.
Partnerships and Collaborations
- Alliance for Sustainable Livestock (ASL):
The partnership of Agrolinking Solutions Limited (Agrolinking) and the Alliance for Sustainable Livestock (ASL) was formalised in September 2024. The partnership aims to advance sustainable livestock systems by leveraging Agrolinking’s expertise in data analytics and agribusiness consulting to empower ASL’s operations in Kaduna State. Furthermore, the partnership collaborates on ASL’s Value Chain Mapping Survey, focusing on the livestock sector in Kaduna State. With Agrolinking’s involvement, the data collected will be transformed into actionable insights, identifying trends, challenges, and opportunities across the value chain. In addition, Agrolinking will conduct tailored capacity-building sessions for ASL’s team, helping them master core analytics skills for more informed decision-making.
- Farmatago:
The partnership with Farmatago, a leading agricultural marketplace that connects farmers with valuable opportunities beyond traditional off-take arrangements. The partnership corroborates agrolinking efforts in providing innovative technology solutions. This is further achieved through the solution-centric digital platform of AgTrail by:
- Providing detailed product journey information from seed to consumer
- Ensuring transparency in agricultural supply chains
- Building trust between producers and consumers
- Highlighting nutritional content and value
- Enabling producers and processors to access premium markets through traceable records.
Conclusion
Agrolinking is building an inclusive system using technology through their products to provide a robust, comprehensive and integrated platform for agribusinesses where every connected stakeholder can thrive. Their intentionality also brings innovation that meets purpose in enhancing food security, productivity and sustainability.
