Home » After Securing the Biggest AgTech Deal Ever, AGCO Makes Another Big Move in Smart Farming

After Securing the Biggest AgTech Deal Ever, AGCO Makes Another Big Move in Smart Farming

by Victor Adeyemi
  • AGCO acquires digital assets from FarmFacts GmbH & launches AGCO Ventures for better farm management.
  • This move aims to enhance data capabilities for farmers and advance precision agriculture.
  • The benefit includes improved productivity, efficiency, and future innovation in smart farming technologies.

On November 11, 2023, AGCO took a significant step towards advancing precision agriculture. It finalised an agreement to acquire digital assets from FarmFacts GmbH, a leading farm management software company (FMIS).

This acquisition aligns with AGCO’s ongoing efforts to expand its technology offerings, following its major $2 billion deal with Trimble in 2023.

“Our Joint Venture with Trimble is the largest in our company’s history and the biggest ag tech deal ever, and we aren’t slowing down,” said Eric Hansotia, AGCO’s Chairman, President and CEO. 

Moreover, AGCO Corporation is planning to have a full line of autonomous solutions for every stage of the crop cycle by 2030. 

Hansotia further added, “Our transformation commitment continues via acquisitions and early-stage tech investments that keep farmers at the heart of all we do and provide them with the latest in smart farming solutions.”

However, the financial terms of acquiring FarmFacts’ digital assets are not disclosed publicly.

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The Purpose 

The acquisition will increase AGCO’s software portfolio and development capabilities to better serve farmers’ data management needs. 

“As a key provider of data management solutions driving productivity and efficiency, FarmFacts will help us to better serve our European farmers,” Seth Crawford, senior vice president and general manager of Precision Ag & Digital, said in a statement.

“The purchase of FarmFacts’ digital operations is a strategic addition to our precision agriculture capabilities,”  Seth Crawford added. 

Future Plans: Innovation and Technology through AGCO Ventures 

AGCO’s plan involves a strategic focus on innovation and technology through AGCO Ventures. This initiative formalises the Corporation’s commitment to sourcing and funding new and early-stage technologies that align with the company’s strategic priorities. 

AGCO Ventures will concentrate on information management and analytics. It will also focus on agricultural technology, alternative fuel sources, and the future of farming.

About AGCO


AGCO Corp, headquartered in Duluth, Georgia, USA, is a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology. 

They deliver customer value through brands like Fendt®, GSI®, Massey Ferguson®, Precision Planting®, and Valtra®. The Corporation also offers smart farming solutions to help farmers sustainably feed the world.  

About FarmFacts


FarmFacts GmbH, based in Lower Bavaria, Germany, is a medium-sized company specialising in innovative agricultural developments and software solutions. 

They offer products like the Next Farming AG Office application and the Next Farming Live data platform. These tools provide farmers with documentation, fertiliser management capabilities, and other solutions to enhance farm operations. 

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